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Kanz Zari – Crafted by Hand, Designed by Heart
About Kanzzari
Kanz Zari is a premier manufacturer and curator of exquisite handmade carpets, weaving together artistry, heritage, and innovation to deliver timeless masterpieces for luxury interiors, boutique hotels, interior designers and discerning collectors. Rooted in tradition, every rug is crafted by skilled artisans using ancient weaving techniques and natural materials, resulting in pieces that are rich in storytelling and unmatched in quality. Driven by a respect for craftsmanship and a vision for modern beauty, Kanz Zari brings unique designs and vibrant color palettes into homes and spaces that value elegance, art, and durability.
Logo Design & Color Palette
Kanz Zari presents a visual identity that reflects its dedication to artistry and elegance. The logo, designed for sophistication, pairs clean and artistic type with subtle motifs inspired by traditional rug patterns. The color palette features warm, earthy tones complemented by touches of rich jewel hues that evoke luxury, cultural richness, and timeless beauty. These tones harmonize with natural material textures—wools, silks, and organic dyes—emphasizing the brand’s heritage and quality craftsmanship. The branding feels both rooted and modern, appealing to those who appreciate refined heritage as well as contemporary design.
The Problem
Before enhancing its brand and digital presence, Kanz Zari faced challenges in reaching the right audience despite offering world-class handmade carpets. The company’s unique craftsmanship and heritage were not fully showcased online, leaving potential customers unaware of the depth of their artistry. The website lacked modern structure, visual appeal, and SEO optimization, which limited visibility on search engines. In addition, the absence of consistent branding and storytelling made it difficult for Kanz Zari to compete with larger, more digitally savvy competitors. As a result, many potential clients turned to other providers, even though Kanz Zari offered superior products and customization.
Results & Outcomes
To address these issues, Kanz Zari invested in a complete brand and digital transformation. A new website was designed with an elegant, user-friendly layout that highlights the artistry of each carpet and allows customers to easily browse collections or request custom designs. The branding was refreshed with a logo and color palette that blend tradition and modernity, reflecting both heritage and contemporary elegance.
An SEO strategy was implemented to improve rankings for keywords like handmade carpets Dubai and custom Persian rugs UAE, ensuring better visibility among target audiences. Alongside this, professional photography and storytelling were incorporated to showcase the authenticity, craftsmanship, and sustainability that set Kanz Zari apart. With these solutions in place, Kanz Zari now communicates its value more effectively, builds trust with clients, and attracts a steady flow of new business locally and internationally.
“Collaborating with Inovista has been a pivotal decision for our business. Their team not only grasped our vision but also transformed our digital presence into a professional, modern, and results-driven platform. From website design to brand identity, every element reflects our values and services. Their SEO and marketing strategies began generating consistent leads within weeks, and their support throughout the process was exceptional. Transparent, timely, and highly professional, Inovista is more than a service provider—they are a trusted growth partner.”
Founder & CEO
Mohammed Al Kanz
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