Before enhancing its brand and digital presence, Kanz Zari faced challenges in reaching the right audience despite offering world-class handmade carpets. The company’s unique craftsmanship and heritage were not fully showcased online, leaving potential customers unaware of the depth of their artistry. The website lacked modern structure, visual appeal, and SEO optimization, which limited visibility on search engines. In addition, the absence of consistent branding and storytelling made it difficult for Kanz Zari to compete with larger, more digitally savvy competitors. As a result, many potential clients turned to other providers, even though Kanz Zari offered superior products and customization.